Marketing

SHOPPE ONLINE MARKETING

All Shoppe Object brands are automatically included in our year-round marketing efforts. To help us market your brand, please:

  • Submit high-quality lifestyle images, appropriately sized for the internet and without an overlay of text or brand graphics, early and often. Please use the link below (under Image Submission) to submit images as they become available.

  • Reach out to connect@shoppeobject.com to alert us to new or seasonal products.

  • Tag your products appropriately with category, color, and descriptors. More information about this process can be found in the Shoppe Online guide.

Unlike other platforms that use algorithms to feature “best selling” products or “favorite” brands, we take an editorial approach that focuses on great imagery from brands large and small throughout the season.

Please Note: We do not offer marketing for purchase! To do so would disrupt the ethos of our platform. We maintain editorial control of all Shoppe Object channels, and rely heavily on imagery and content shared by you. We do our best all year long to present a balanced, comprehensive, and high quality editorial representation of the exciting brands that make up our community, with a keen eye toward increased registration and engagement. As mentioned above, please make sure you keep us updated with your freshest images and media, and nudge connect@shoppeobject.com with any significant updates that you feel may be beneficial to our efforts.

IMAGE SUBMISSION DUE ASAP & BY January 7

Please create a LIVE link to house and store your database of approved, shareable marketing materials and lifestyle images. File sharing formats without download time constraints, such as Dropbox, GoogleDrive, and The Box are preferred. Direct emailing of images or WeTransfer will NOT be accepted, held, or used. (If you have recently contracted, and missed any deadlines DO continue to submit your materials ASAP and throughout the season!)

PLEASE UPLOAD IMAGES VIA THIS LINK

We are looking for images that are:

  • Portrait, Landscape, or Square

  • JPEG format

  • 150 - 300 dpi

  • Dropbox, Google Drive, and Box Live storage links are all fine to use. We will NOT accept WeTransfer links, as we do not store image banks.

  • the more the merrier!

EBLASTS & SOCIAL MEDIA

Please click here and here to see examples of eblasts.

Please click here to see our Instagram feed.

TAXONOMY

Taxonomy is how your product will be found within different search methods on the Shoppe Online platform. Buyers will find your products in a few different ways. We recommend spending significant time on carefully choosing your product taxonomy as this will be how buyers find your products.

Please review the taxonomy section in the Product File page here for additional information.