Brand Profile

BUILDING YOUR PROFILE

Each Brand has three parts to their online virtual showroom:

1. Brand Profile – Your own personal, perfect store window.

2. Brand Collection –Your beautiful wholesale trade show booth. 

3. The Terms - Payment terms plus minimum order & reorder ammounts.

Your Brand Profile is public-facing, seen by anyone browsing The Marketplace, and your Brand Collection is concealed within The Marketplace, and only available upon login for view by vetted, authenticated, pre-registered buyers with Buyer Profiles. The Terms are also hidden from the Public and only available to logged in Buyers.

You’ll want to tend to your pages as you would a garden, making sure right before launch — as well as periodically throughout the season — that everything is up-to-date, accurate, and looking as beautiful as possible! Below, we’ve outlined how best to proceed with building your Brand Profile page. 

What You Need

Brands are encouraged to gather and prepare the below elements prior to onboarding in order to ensure a quick setup. After onboarding, our team will check each Brand Profile storefront for the following items.

1. LOGO
   Specifications: Format can be either .svg, .png, or .jpeg in 320 x 320 pixels.

   Logos must have a solid white or transparent background.

2. BRAND DESCRIPTION TEXT
   Please write two to three sentences about your brand. Think of this as your elevator pitch; a concise boilerplate meant to quickly engage viewers! No crazy formatting, just quick, clear copy that gives a crisp overview of who you are, and what your brand is about.

3. DYNAMIC BRAND PROFILE HEADER IMAGE
   Specifications: 1140 x 196 pixels.

   Please note that the display of the website is reflexive. You may zoom in and out of your screen as well minimize and maximize the window. All of these will affect the dynamic header and how it appears.

4. CURATED HIGHLIGHTS TEXT
   What’s new? What are you featuring this season? Here’s your chance to give buyers insight on your newest collection, your most defining products, or a quick snapshot of your overall assortment.

   A great example would be: “For our latest introductions we were inspired by an unforgettable trip to Rajasthan that conjures memories of saffron, marigold blooms, and silver paillettes. The result is a new collection of vibrant, pigment-dyed natural fabrics with decidedly modern embellishments across kitchen textiles that will bring joy to the family table.”

5. SIX CURATED PRODUCT HIGHLIGHT IMAGES
   Specifications: 320 x 320px or so as pretty much any square size should work and look good. Ideally we would love to see new products featured here! Merchandise these six image boxes to showcase your best, most compelling products, front and center. These six images should give buyers a reason to click through to your complete Brand Showroom, so pull them in! These images can link to products within your Collection.

6. VIDEO HIGHLIGHT
   You are permitted one promotional video in a prominent space on your Brand Profile page.

   It’s important to utilize this space wisely; we encourage you to produce and post a compelling video that’s attractive and evocative of your brand, and not too long — 1 to 5 minutes max!

   If you don’t have a brand video, we encourage you to make one! Even if just a casual, friendly and fun, DIY introduction to you and your brand. Grab a friend who is handy with the camera and editing software, and remember to shoot horizontally like a movie — not vertically like an Instagram story!

   Some examples:

   CHILEWICH

   JOHN DERIAN

   OCTAVEO

   SIBILIA

   LIBERTINE FRAGRANCE

   PAPIER TIGRE

   MEMOBOTTLE

   To align with the clean, streamlined (and ad-free!) aesthetic of our platform, we ask that you please host your Brand Profile Video via our chosen video hosting software, Wistia! You can set up your free account via the link here, customize the color and branding of your video iFrame, and then embed your link directly into your beautiful profile!

7. LOOKBOOK
   You will have 1 image container to upload a .jpeg file (1110x600 pixels) for your Lookbook cover photo and then link that image to your PDF Lookbook (hosted somewhere such as Dropbox). Because your lookbook will live on a public-facing Brand Profile, do not include any pricing information. Please be sure that your leading lookbook image is not your logo, but an attractive lifestyle shot. If you do not have a lookbook, simply create an image-heavy PDF to load in PPT, Keynote, Photoshop, Illustrator, or similar! You will link the cover image to your PDF, so be sure to save it to dropbox.

8. WEBSITE & LINK TO YOUR INSTAGRAM PROFILE
   You will need to enter https:// in front of both links prior to copying and pasting them in.

BRAND TERMS PAGE

Minimum Order Amount
This is the minimum dollar amount that a buyer must spend to place an order. While the buyer is shopping and adding items to their cart, the shopping cart will tell them how much more they need to add to meet this minimum requirement. We do not have the ability to list a minimum piece order at this time. If you have a minimum piece order, we recommend listing that in the Terms box on this page. Please note that the Minimum Order amount will alert buyers when they have not reached that amount but will NOT keep them from placing an order.

Reorder Amount
You may list a lower reorder amount for existing clients. This amount is in US dollars.

Payment Terms
Please list any additional terms you may have such as payment methods, deposits, shipping costs, shipping times etc.

EDITING YOUR PROFILE

Brands are encouraged to gather and prepare the above elements prior to onboarding in order to ensure a quick setup. After onboarding, our team will check each storefront for a completed profile page, an uploading Collection, and completed Terms.

You may edit any part of your Profile Page, Collection, or Terms Page at anytime prior, during, and after the season's Launch Week.

BRAND COLLECTION

Please email your product file to hello@shoppeobject.com for review by January20.
Please click here for information on how to create your Product File.

BRAND DASHBOARD & WORKDESK

Once logged in, you will see a gray circle with your initials in the upper right corner.  Click on this to access your dashboard.  Within the dashboard you may Sign Out or view your Workdesk.  Once you are in your Workdesk, you may do the following:

SHOPPE ONLINE Logo: Click here to return to your Brand Profile page.

Purchase Orders: Click here to view all of your orders including current drafts, confirmed, and fulfilled. Please review the section on Sales & Analytics for additional information on Purchase Orders.

Products: Click here to see a concise list of all of your products including a thumbnail, status, SKU etc.  You may also upload any large (100+ rows) CSV Product Files here.

Product Import: Click here to view all of your CSV file uploads.  You may approve a pending upload, download a previous CSV file etc.

Manage Assets: Click here to bulk upload images to create links for your CSV file.  You only need to do this if you are not exporting your products from another site or do not have images online that you may link to.

Vendor Analytics: Click here for more information on Analytics.

Settings: Update your address, email, or password.Set up your Stripe account to receive payments (Optional).

To access your workdesk

Your workdesk

BRAND DIRECTORY IMAGE

Please send us an image to be associated with your brand in the Shoppe Online directory. The image should be:

• JPEG

• Square

• A lifestyle image

Images should be sent to hello@shoppeobject.com immediately with onboarding details or by not later than January 24, 2022.