RECOMMENDED BEST PRACTICES

We have found that our most successful brands take the following actions:

1. Submit high-quality marketing images early, and often throughout the entire season. We cannot consider brands for promotion without these critical tools!

2. Write engaging copy for their brand profile as well as for their products, to illustrate the uniqueness of their offerings.

3. Provide clear information on terms, pricing and lead times.

4. Create a video that gives a glimpse into their story, location, method of production and/or core ethos.

5. Promote their involvement in Shoppe Online through their own channels, including email lists, direct mail and social media, throughout the season.

6. Encourage transaction on the site, for easy ordering and reordering.

7. Reach out to buyers with orders in draft mode to see if they have any questions, or to offer additional information about the products selected.

8. Reach out to buyers who have bookmarked products to see if they can help put a sample order together for consideration.

9. Research store names that have viewed their Collection page, and reach out with friendly hellos or to offer samples.

10. Keep buyers updated who have confirmed and fulfilled purchase orders, each step of the way. We recommend saying hello once an order has been received, updating the buyer on ship times and tracking information, and following up after receipt.